Mike Liner ups Red Kettle Challenge
Mike Liner wants to up the ante on his Salvation Army Red Kettle Challenge this year. The owner of Pioneer Family Restaurant is inspired to collect $10,000 for the worthy cause — in only two days.
Salvation Army volunteers will man the red kettle in front of the restaurant on Friday and Saturday, Dec. 21 and 22.
Last year Liner exceeded his one-day goal of $5,000, collecting $6058.37, which he matched with a personal check.
“This year, I know the need is greater, so why don't we just go ahead and do it for two days, and try to get $10,000 and I will match that.”
Staff at The Salvation Army of High Point are grateful of Liner’s support at such a critical time.
“Last year was the first year that anybody had done anything like that,” said Brittany Burton, Development and Marketing Coordinator for The Salvation Army of High Point.
"To say that this challenge is important would be an understatement,” said Major Jim Rickard of The Salvation Army of High Point. “The money collected through the Pioneer Red Kettle Challenge will go to help our neighbors in need here in our local area; and through the generosity of the good folks at the Pioneer restaurant, they will match up to $10,000 dollars in helping The Salvation Army to help others in need."
“Our shelter has about 35 people staying there tonight,” Burton said. “We serve over a hundred families a week in our social services office with food, clothing, utilities and rent. We are serving over 3,000 children in the Greater High Point area this Christmas — including Archdale and Trinity.”
Liner recently was impressed to learn that The Salvation Army of High Point operates the Boys & Girls Club which provides after-school care and guidance to children in Archdale-Trinity schools including Archdale-Trinity Middle School. His goal is to extend help to those who need it most, while giving something back to the One who has blessed him so much.
“The Lord has blessed me and my wife beyond our wildest imagination and dreams,” he said. “Let's just give something back to Him.”
Motivated by the love of God, The Salvation Army’s ministry is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
“The Red Kettle Campaign is our largest fundraising time in the whole year,” said Burton. ”Christmas is the time when people are so willing to give — especially to The Salvation Army.”
Pioneer Family Restaurant is located at 10914 N. Main Street. Hours are from 11 a.m. to 9:30 p.m. Fridays and from 10 a.m. to 9:30 p.m. Saturdays.