Walmart partners with The Salvation Army to 'Fill the Truck'

Toy drive kicked off Nov. 29
Dec. 11, 2013 @ 01:38 PM

Most people are familiar with with The Salvation Army's red kettles.
One holiday tradition that also has leaders from both The Salvation Army and Walmart excited is the second annual Fill the Truck Toy Drive. The purpose of this joint project is to bring hundreds of thousands of toys to children in the Triad and across the country. The toy drive kicked off Nov. 29 and is part of Walmart's ongoing partnership, which spans the last 40 years.
The Walmart Supercenters in Thomasville and Lexington have bins set up where customers can drop off new, unwrapped toys through Dec. 14.
"The Fill the Truck Toy Drive helps greatly fill the angels that are not adopted by the community," said Melissa Blackburn of The Salvation Army of Davidson County. "We are helping about 1,600 children this year with Christmas and every toy makes a difference. Walmart is a great supporter of The Salvation Army and we are very thankful for that partnership."
In addition to the usual volunteers who will ring the bells at the red kettles throughout the holiday season and all the way up to Christmas Eve, other volunteers from The Salvation Army will collect the bins from 9 a.m. to 5 p.m.
Last year, Walmart and Sam's Club helped raise nearly $45 million during the national campaign.
"The holidays are a time for gifting, and a time for giving," said Scott McCall, senior vice president of toys and seasonal at Walmart U.S., in a press release. "We think every child should have something under their Christmas tree. Our hope is that the Fill the Truck toy drive will help bring holiday cheer to hundreds of thousands of children across the country."
All funds collected will  provide food, clothing, shelter, financial assistance and other services to people of the Davidson County community.
"Last year was the first time we partnered with Walmart for this effort and our hopes are that more folks can get involved," Blackburn said. "The involvement in the community was smaller than we expected last year, but most folks probably didn't know because it was the first year. We are looking for a great turnout this year."

Staff Writer Daniel Kennedy can be reached at 888-3575, or