East Davidson yearbook staff earns national honor
East Davidson High School's yearbook staff take their job very seriously.
Expectations tend to be pretty high when the previous staff earns recognition for putting together one of the best yearbooks in the country.
New staff, same results.
For the second year in a row, Jostens awarded East Davidson its Yearbook Program of Excellence. Jostens publishes yearbooks for 24,000 schools annually and recognizes 160 yearbook staffs from across the country for their ability to meet deadlines, represent students and market their product.
"It's a lot of planning and dedication," said yearbook adviser Anna Short. "Our staff really cares a lot about how the yearbook looks and that helps a lot. Organization is the key."
Yearbook is a class at East with 20 students in the fall semester and 12 in the spring. Short assigns pages and students take it from there, taking pictures, conducting interviews and laying out the design.
'At times it gets a little stressful and everybody is in panic mode but we all work together as a team and we’re able to meet deadlines," Design Editor Jocelynn Merrill said. "It was challenge, but we pulled together and came through and it all worked out in the end."
Jostens sets certain criteria for its Program of Excellence award. The EDHS staff had to sell the yearbook to 70 percent of the student body, represent 60 percent of students at least three times, meet all required deadlines and conduct a successful marketing campaign.
"It's a tradition here because of the kids and Ms. Short doing so well," said Matt Sheets, a Jostens yearbook representative. "When it comes out students really want it and they value that yearbook signing tradition. They pass on the baton. The past two years they've done a very good job. The biggest thing is organization. It starts with Ms. Short and dwindles down. She has a lot of passion for yearbook and it resonates with her staff and through the entire school."
Lauren Shepherd, a deadline and design editor, admits there is added motivation to maintain the standard set by the previous staff.
"Everybody was real excited about our yearbook last year so we definitely felt the pressure to step it up this year," Shepherd said. 'We focused on having a wide coverage report with a good design and a lot of different people being covered."
East Davidson's class of 2014 yearbook staff has some big shoes to fill.
Staff Writer Eliot Duke can be reached at 888-3578, or email@example.com.