Event reinforces 'shop local' campaign
Dale Everhart, owner of Forest's Jewelers on Salem Street, was among business owners who supported Small Business Saturday, held Nov. 24.
"Financially, it's good business," said Everhart. "Business conducted in Thomasville, those dollars go into the community."
This year marks the third annual recognition of Small Business Saturday. The day of shopping at small, independent businesses initially was promoted in 2010 by American Express, which has a corporate presence in Guilford County. Last year, more 100 million people came out to shop at independently owned small businesses, according to Small Business Saturday organizers.
In Thomasville, the event was promoted by the Thomasville Area Chamber of Commerce.
Customers were few Saturday morning in Thomasville, but the message of shop local did make an impact.
Bill Taylor of Thomasville stopped at Gordon's Furniture to shop for a sofa.
"Local businesses support the community," he said. "Without local businesses, you have no community."
Taylor added that he has always worked for family-owned businesses.
Saghar Khan of High Point, whose family owns King's Food Mart in Thomasville, stopped by Darr's Bottery to take advantage of sales and customer service.
Rebekah Wharton and Chris Long had a special reason to shop at Avis Fine Jewelry in Thomasville — the couple shopped for an engagement ring based on a newspapere ad in the High Point Enterprise and Thomasville Times.
Sales associate cindy Kennedy assisted the couple.
Most shoppers were aware the sales tax generates a revenue source for the city of Thomasville.
Everhart added this comment to the shop local emphasis. When local churches, schools or charities seek items for charity events, it's the small, local businesses which support those efforts, not the big box businesses.
He hopes residents will return the favor.
"We need the community's support to say in business and that's what enables busineses to support the schools and charities."
He also has words for the government and politicians who spoke out in support of Small Business Saturday: "Follow your own advice."